What I Do
WHAT I DO: A SNAPSHOT
My work is as diverse as my background, experiences and interests.
I am a communicator. I am fascinated by every aspect of how people talk to one another. How we engage. How we connect. What we say, what we don’t say. What stories we tell. In today’s world, it is more necessary than ever to get the truth powerfully across.
I bring a panoply of essential tools and skills to craft and send your message. My experience can be broken down into strategic communication and communication research.
• Event planning
• Communication planning
• Familiarity with research
• International experience
STRATEGIC COMMUNICATIOn
I have played various creative and strategic roles in client-facing communication projects:
Envisioning large-scale campaigns and initiatives
Designing an experiential campaign for a major beverage company
Drafting key communication documents:
Communication audits
Situation analysis
Press releases
Business memos
Branding, art direction, copywriting
Branding experience includes:
Creating a brand and related assets for a movie theatre company from scratch, and designing a loyalty program for that company
Art directing a campaign for an interactive experience for a global toy manufacturer.
Research
PhD
Conducting PhD research in communication and media studies, specializing in using marketing frameworks and strategies and implementing them during health crises
Conferences / presentations
Presented paper and presentation at ECREA (European Communication Research and Education Association) doctoral summer school.
Strategy
Contributed marketing strategy, presentation and public outreach for a school seminar presentation
MARKETING
Wrote competitive communication plans, strategy documents, copy for social media campaigns, designed marketing materials, and promoted research for a major healthcare provider
PHILANTHROPY / VOLUNTEERING
PHILANTHROPY / VOLUNTEERING