What I Do

 

WHAT I DO: A SNAPSHOT

 

My work is as diverse as my background, experiences and interests.

I am a communicator. I am fascinated by every aspect of how people talk to one another. How we engage. How we connect. What we say, what we don’t say. What stories we tell. In today’s world, it is more necessary than ever to get the truth powerfully across.

I bring a panoply of essential tools and skills to craft and send your message. My experience can be broken down into strategic communication and communication research.

• Event planning

• Communication planning

• Familiarity with research

• International experience

 

STRATEGIC COMMUNICATIOn

I have played various creative and strategic roles in client-facing communication projects:

Envisioning large-scale campaigns and initiatives

  • Designing an experiential campaign for a major beverage company

Drafting key communication documents:

  • Communication audits

  • Situation analysis

  • Press releases

  • Business memos

 

Branding, art direction, copywriting

Branding experience includes:

  • Creating a brand and related assets for a movie theatre company from scratch, and designing a loyalty program for that company

  • Art directing a campaign for an interactive experience for a global toy manufacturer.

 

Research

PhD

  • Conducting PhD research in communication and media studies, specializing in using marketing frameworks and strategies and implementing them during health crises

Conferences / presentations

  • Presented paper and presentation at ECREA (European Communication Research and Education Association) doctoral summer school.

Strategy

  • Contributed marketing strategy, presentation and public outreach for a school seminar presentation

 
 

MARKETING

  • Wrote competitive communication plans, strategy documents, copy for social media campaigns, designed marketing materials, and promoted research for a major healthcare provider

PHILANTHROPY / VOLUNTEERING

 

PHILANTHROPY / VOLUNTEERING