JUST THE FACTS

The challenge

Deliver an engaging in-store experience for LEGO stores. The brief was written by the One Club and this project was submitted to the Young Ones competition.

The SOLUTION

Interactive stations that produce on-screen paint effects that are activated by sensor-enhanced LEGOs plugged into baseplates. 

MY ROLE

This was a group project in which I was a copywriter,  strategist, and traffic manager. I conducted research into LEGO's universe, uncovering the crucial importance of STEM education to a pragmatic young generation, which translates directly to the copy I wrote for the explainer video and other campaign deliverables. I also served as project manager, making sure that our group completed all deliverables on time. 

THE GROUP

Rhakim Smith (art director and brand manager); Alaa Albornu (art director and brand manager) ; Won Jae Jung (copywriter and brand manager)